perk up dry shampoo

perk it up! this talc-free dry shampoo absorbs oil. reduces odor. and with an invisible finish. all while restoring ‘oomph.’

who it’s for

all hair types 1-4c seeking a voluminous root refresh between washes
balanced to oily hair + scalp types

why it’s special

infused with nutrient-rich sea buckthorn + natural rice starch (no talc!). perk up is the ultimate dry shampoo for a classic refresh between wash days.

• #1 prestige dry shampoo in the US.*
• 94% said their hair looked + felt refreshed after using**
• boosts volume**
• invisible finish: the talc-free formula even leaves dark hair without a trace of white residue.
• absorbs oil + reduces odor: we ditched the standard aluminum starch for rice starch which helps to absorb oil.
• restores volume: brings flat hair back to life + provides a voluminous ‘oomph’ without feeling gritty.
• due to supply chain challenges. cap color may vary.

*Source: Circana. LLC. US Prestige Beauty Total Measured Market. Dry Shampoo/Dry Conditioner by Product. Dollar Sales. Annual 2025

**based on consumer testing of 53 participants.