strand superheroes routine set normcore shampoo. conditioner + superfruit star + perk up + wizard

a set of superfruit-infused bestsellers formulated to cleanse. smooth. strengthen + nourish strands.

who it’s for

medium to thick hair types seeking nourishment

why it’s special

powered by our superfruit soul. these sea buckthorn-infused favorites work together to cleanse + nourish strands while improving strength. smoothness + shine.

• superfruit star lightweight styling oil: this 3-in-1 strand champion creates a protective barrier around the cuticle to shield hair from breakage. heat damage + frizz for silky-smooth results. ​

  get heroic hair results:
  this multitasking hair hero is clinically proven to make hair 7x stronger. 2x smoother + with 86% less breakage.*

*clinically proven. after one use.

• normcore signature shampoo and conditioner: packed with a cocktail of vitamins + antioxidants. this nutrient-rich shampoo + conditioner results in clean. nourished hair + leaves strands 7x more conditioned.*

*clinically proven. when used as a system.

• the wizard detangling primer: this heat-protecting. detangling leave-in spray preps + primes strands for any style while helping to reduce frizz.