show your hair you care with super-sizes (a whole liter!) of normcore shampoo + conditioner. plus a travel-sized soulfood hair mask.
who it’s for
fine to medium hair types 1-2c
why it’s special
we’ve loaded our signature collection with good-for-you vitamins. nutrients + antioxidant-rich sea buckthorn. for clinically proven results that are anything but basic.
- normcore signature shampoo: a sulfate-free shampoo that gently cleanses—without stripping moisture—amd infuses strands + scalp with hydrating coconut acid to promote silky-soft hair
- normcore signature conditioner: a light-as-air conditioner made with nurturing shea butter for hair that is weightlessly hydrated. noticeably softened + 7x more conditioned.*
- soulfood nourishing hair mask: a rich. deeply hydrating mask for 87% more repair** + hair that’s 7x more moisturized.**
*clinically proven when using shampoo + conditioner together as a system.
**after one use.













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