nourish your scalp + strands with travel-sizes of our most iconic formulas: normcore signature shampoo + conditioner. soulfood nourishing mask + the wizard silicone-free detangling primer.
who it’s for
fine to medium hair types 1–2c
why it’s special
we’ve packed these mighty minis with good-for-you vitamins. nutrients + our signature superfruit. sea buckthorn. leaving your strands softer. shinier + deeply hydrated. plus. they’re sized just right for carry-ons. gym bags. or just to try at home—our signature collection is the perfect place to start if you’re new here!
- normcore signature shampoo: a sulfate-free shampoo that gently cleanses—without stripping moisture—and infuses strands + scalp with hydrating coconut acid to promote silky-soft hair.
- normcore signature conditioner: a light-as-air conditioner made with nurturing shea butter for hair that is weightlessly hydrated. noticeably softened + 7x more conditioned.*
- soulfood nourishing hair mask: a rich. deeply hydrating mask for 87% more repair** + hair that’s 7x more moisturized.**
- the wizard silicone-free detangling primer: a squalane-powered primer that reduces frizz. protects against heat up to 450 degrees + detangles all hair types.
*clinically proven. after one use.
**after one use.













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